8 Goals of Content Marketing
“If you can’t explain it simply, you don’t understand it well enough.”
– Albert Einstein
As we all know Content is KING.
However Content Marketing plays crucial rule like a minister in the kingdom.
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Here is the AIDA Funnel which gives the Basics of Content Marketing.
Content marketing wouldn’t make much sense if it does not fit into the well known marketing funnel AIDA.
(Attention, Interest, Desire & Action).
Content is a tool to attract attention of prospects. However there is no use of attracting attention (generating traffic) if that attention cannot be used to convert prospects into customers.
Identify your target market, know what your target market wants to learn or read about.
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Create content and publish them in different formats,
promote your content to reach your prospects.
Convert your FTVs into leads
Different Types of Leads
Lead Scoring and Segmentation
Nurture your Leads
Drip Email Marketing
Content Marketing for Existing Leads
Convert Leads into Customers (triggering action)
Sales Pages, Landing Pages & Copywriting.
Source from Digital Deepak (Deepak Kanakaraju),
for more details, Visit DigitalDeepak.com
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