8 Goals of Content Marketing
“If you can’t explain it simply, you don’t understand it well enough.”
– Albert Einstein
As we all know Content is KING.
However Content Marketing plays crucial rule like a minister in the kingdom.
Check out here for Content Writing Strategies for Beginners.
Here is the AIDA Funnel which gives the Basics of Content Marketing.
Content marketing wouldn’t make much sense if it does not fit into the well known marketing funnel AIDA.
(Attention, Interest, Desire & Action).
Content is a tool to attract attention of prospects. However there is no use of attracting attention (generating traffic) if that attention cannot be used to convert prospects into customers.
Identify your target market, know what your target market wants to learn or read about.
If you have a doubt, whether you are doing marketing right or not, then check out here
AIDA FUNNEL
ATTENTION
Create content and publish them in different formats,
promote your content to reach your prospects.
INTEREST
Convert your FTVs into leads
Different Types of Leads
Lead Scoring and Segmentation
DESIRE
Nurture your Leads
Drip Email Marketing
Content Marketing for Existing Leads
ACTION
Convert Leads into Customers (triggering action)
Sales Pages, Landing Pages & Copywriting.
Source from Digital Deepak (Deepak Kanakaraju),
for more details, Visit DigitalDeepak.com
For more details, Click Here
Recommended Links
1) Check it out to see the Top 10 Digital Marketers in India.
2) Click here to Learn the Effective Principles of Digital Marketing
3) Click here to know more about the Digital Marketing
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